What is Financial Planning?

The Coalition defines financial planning as the process of advising individuals and families across a range of personal finance topics in addition to investment advice. It is unregulated as a profession, resulting in major gaps in current laws. We believe a "financial planner" should be recognized as distinct from sales persons – and held to corresponding competence and ethical standards similar to those required of a CPA, doctor or lawyer. Individuals should not be able to call themselves a "financial planner" without proper oversight and regulation.